So have I achieved the aims of the question I have raised for my Independent Study?
How can I as a graphic designer best fulfil the requirements of the brief given by my chosen client?
I believe I did:
I have exercised my creative flair, and have the ability to visualise the end result. I have been critical about my work in order to establish best possible outcome. I have used variety of research, to vast extend however never lost a track and kept detailed eye on the brief. I have utilised my technical and practical skills, worked with Adobe Creative suite, and variety of other media to achieve best outcome.
I am sure that all work is completed within the timescale given, hence my time management skills as well as prioritising workload is of importance to me.
My determination, desire to succeed, confidence and endless passion for design also played huge role in fulfilment of this project.
Now my client has got and established brand identity she desired for a long time, and is very pleased with it all;which was my requirement of it all - client's satisfaction.
..Kathryn comments on Photo Book:
I am thrilled with my work!
I have gained a kit-bag full of experience that will equip me for my future pathway as a graphic designer.
Here it is: the stationery.
Kathryn is very pleased with the printing outcome. I have achieved clients satisfaction, which is important to me as a graphic designer. I am driven by success and I hope that my hard work, time given to my client together with my graphic design skills will be appreciated in the future, securing new projects.
..HERE IT IS...
It looks really good. What a great tool and addition for Kathryn brand! I wanted to portray Kathryn's passion through these images contained in this book and I believe I have achieved that.This book is perfect to be placed in galleries or even book stores to promote even more Kathryn's work and strengthen her identity.
..what is more I have created an additional feature, a little thank you card for the purchase. Inside this little card you will find information about how to contact Kathryn's with regard to her work. This card could be used as a book mark at the same time:
The printing process has been a learning curve for me; visit to the Premiere Press printers was very helpful. I was advised on how the artwork needed to be set up for them, taking into considerations the way they litho print , adjusting bleed and margins) so there is no problems in the future....gained information!
Kathryn agreed to the final designs costs, the printers approved the way of the art work being set up and its all looking great! ..and that what I have send them:
LETTERHEAD:
BUSINESS CARD:
COMPLIMENT SLIP:
Kathryn and myself had a chance to see the process of printing and she really likes the look of the print proof and agreed that no further changes to be made. Complete satisfaction! I am really happy, and that what makes me "tick" - meaning, success.
This is the e-mail I have received from Kathryn following our meeting with printers:
...so I think that's it. All is going in the right direction, next thing is to polish my essay!
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I have been talking to Kathryn about times ahead, regarding her brand identity. As it is now beautifully developed and works well, she could benefit even more from having her own website with her art work to be placed, or even a blog for a start. It is a great marketing and branding tool, where she places her work and and it can be updated easily. It will also inform galleries about her work, as perhaps in the further she might include more themes.
apart from that she could join variety of online galleries to build her clientele
IT has arrived. The hand stamp has been delivered to Kathryn and she uses it on her work!
It looks really great, the below samples are the stamped examples of what it will look like on the wood!
other images that I have taken:
As time permitted I have decided to take step further and create a Photo book about Kathryn and her nature of work.
From the photos that I have been taking of Kathryn at work I decided to tell her story.
I want to portray her passion without words but through imagery. I believe that people who will possess this book will be able to engage with Kathryn's work through imagery.
In my opinion this photo book will not only enhance her professional practice but also will serve as an additional marketing tool to help straighten her art visage. This book can be easily sold from galleries, museums, or even she could distribute it across her loyal customers as a thank you gesture.
I have looked at variety of companies that could print it;
http://photo.jessops.com/photo-books.html
I have ordered a book from this company, however the quality of it was poor - have a look at it in my ADDITIONAL RESEARCH FILE.
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http://www.blurb.co.uk/
http://www.photobox.co.uk/shop/photo-books
...and I have created one with Blurb. Awaiting delivery.
