MOODBOARDS

I created few moodboards( they can also be found in my Additional Reserach File); they are helpful as they are collections of some thought that i have behind the idea on colours and even layout, when it will come to it. I will keep on creating them as project progresses. Think green, think fitting..

  

RESEARCH - TYPOGRAPHY TO CONSIDER..CONTINUED

I HAVE BEEN RESEARCHING MORE ABOUT FONTS :
www.dafont.com
www.fonts.com

I have been trying out some fonts with Kathryn's name. perhaps Callie Hand font would be an appropriate one...but still researching more. In my opinion it shows maturity of handwriting, also establishes and represents long history of her work. Its curvy, with elements similar to wood shavings. I will ask Kathryn for her opinion on that and see what she thinks:

Miama Font as well as Arabella font and Zapfino font in my opinion look the most appropriate for Kathy - they are curvy, delicate test appear sophisticated and important. They also would fit the kind of work - carving, that she does.

 

http://www.dafont.com/simplesnails.font:

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http://www.dafont.com/search.php?q=callie+hand+font:

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http://www.fonts.com/font/linotype/zapfino

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http://www.dafont.com/arabella.font

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http://www.dafont.com/miama.font

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RESEARCH - TYPOGRAPHY AND QUOTES ON TYPE

 SOME DESIGNERS VIEWS ON TYPOGRAPHY TAKEN FROM: http://digitalartsonline.co.uk/features/typography/26-must-know-typography-tricks-for-print-online/#ixzz282Z0O8fP 

 

 

my thoughts:

I have learnt in the past that hierarchy, colour, appropriate use of font play huge part in success of any ID. And this article reassures those truths:

 



"Buff up your body copy and sculpt your letterforms. Seven leading designers share their tips for truly honed use of type with Alice Ross.

Typography for print

Pick up a pencil
“[The most important things in a typographer’s toolkit are] a printer and a pencil – don’t check tracking and kerning onscreen. I always print everything, and then I have a shorthand for fixing the tracking, which I mark on the paper, then reprint and recheck.” Ben Reece

Use the right font for your purpose
“Some typefaces will never work for long stretches of copy, but it’s surprising how often inexperienced designers fail to realise this. Using headline fonts for text instead of those that are more appropriate [is among the most common errors she sees]. This can sometimes
work when it’s for a particular effect – but not in every typeface.” Laura Meseguer

Use small caps
“I like to use bold small caps to highlight and accentuate text. This makes a subtle highlight that doesn’t stand out too much, and it looks different and elegant. Officially, I think it’s verboten,” Ben Reece

Play with vertical spacing
"[Go to town on] the space between lines, and the handshake between ascenders and descenders.” Rick Valicenti

Establish your hierarchy

“First, I need to understand the different roles of the text involved… Choosing or creating typefaces, defining styles, selecting body sizes and defining the relationships of various elements is part of this process, but so is the balance between white and black on the page.” Laura Meseguer

Sprinkle variety
“Think of the hierarchy of your page as a conversation at a party with the viewer. Make something stand out, and pepper the body text with visual reminders that this is an interesting conversation.
“Break up the boring small talk with a visual arrangement, pace and elements that keep us interested. If your page looks like a good-looking, interesting person you want to talk to for a while, it’s working.” Ben Reece


Is a typeface versatile enough for your needs?
“Many fonts can be bad choices in any context if they’re poorly spaced, not hinted or lack the range of characters needed for most typesetting tasks. In an ideal world we should be choosing typefaces that have multiple weights and perhaps form part of a larger family to make for easier pairing; and font files that contain a wide range of glyphs – to include a variety of symbols and international characters – and are well hinted for optimum display across multiple scenarios.” Elliot Jay Stocks


Turn two fonts into one
“I was working on a large publication’s logo redesign recently. This was a very drawn out process. First, I squeezed the letterforms of two different typefaces to around 80 per cent of their width. I then slowly began reworking the shape of one to match the other, carried over an adjusted version of the original serif shapes, thickened the thicks and thinned the thins. It’s all a game of balance, where context and function inform my every move.
“It’s relatively common for me to adjust a typeface, though I’d never just push and pull. I’d lock a type layer at 30 per cent opacity and recreate the curves myself, adding elements along the way.”Darren McPherson
Keep it in proportion
“What people consciously notice is that a font may have a specific texture, which is achieved by manipulating proportions in a certain way or possibly creating hybrid stylistic features within the typeface.
“Of course, some can be achieved by adding design details, though these are rarely noticed in detail at smaller sizes. They do affect the rhythm and texture of the font, though.” Bruno Maag

Don’t underestimate the importance of type
“Perhaps the biggest change in the past two or three years is that type has gone from an afterthought to a core element of design. The ‘typography out’ approach means that decisions regarding typeface choice, font size, leading and measure dictate the proportions used in the rest of the design, and really this is what we should’ve been doing all along.” Elliott Jay Stocks

LOGO- MY VISUAL CONCEPT

MY IDEA BEHIND LOGO IS THE RECREATION OF LETTERS "KO" (Kathryn O'Kell).  PERHAPS CREATING MY OWN FONT WOULD BE AN IDEA??

WHO KNOWS...MAYBE IN THE FUTURE.

I have been working on the computer in Illustrator and I have put the visual concepts into this design:

As I have mentioned earlier this concept works well with my clients work. It represents her and her pathway of work, meaning the wood carving artistry. It is sharp, elegant, portraying K and O letters - letters of her initials: Kathryn O'Kell. I have also cleverly designed it so it looks appealing, the curves in a way form a wood shaving, also you can see a resemblance of  a birds eye. It will be memorable, its simplicity will work closely not only in shape but also with two tone colours.

I am really pleased with the outcome!

I will work on this one and see how it will develop....perhaps I will look at the curves to make them smoother????

I will need feedback from my client.

LOGO-EARLY CONCEPTS CONT.2

I have been doing more doodles, following on previous ideas. I can see that it is starting to make sense and takes shape. I have spoken to Kathryn, and I have shown her my early concepts. 

The one below: a combination of Kathryn's initials KO shows curviness, as if it was made of a wood shaving. She really likes this one and the explanation and idea behind it. I have to say that I like it also. It was an Eureka moment!! So fitting to the description, and affirming her nature of her work. I need to make sure that it is not too chunky as I believe that creating leaner look will add "delicate" feel about Kathryn's work, as well as it will create some kind of elegance and femininity .

LOGO- MY EARLY CONCEPTS TAKEN FURTHER...COLOURS

I have been experimenting with few early concepts. I have taken them into the computer and looked at colours.

LOGO- MY EARLY CONCEPTS CONTINIOUS



My early concepts are beginning to take shape. From the brief that I have carefully digested I have concluded that the best qualities of my clients work, her approach, what she does as well as her own persona would need to be incorporated into one; as one collective unit.



LOGO- MY EARLY CONCEPTS

PAPER /TEXTURED - RESEARCH CONTINIOUS

I HAVE FOUND A GOOD COMPANY THAT PROVIDES QUALITY PAPER THAT I NEED, AND ALTHOUGH THEY DO NOT PRINT IN-HOUSE, THEY CAN ARRANGE PRINTING FOR ME. I HAVE SPOKEN TO THEM AND AWAITING SAMPLES.
http://paperback.coop/graphic-papers/stationery

RESEARCH - PAPER CONT..

I have been researching companies that do printing and type of paper they are using. I AM INTERESTED IN RECYCLED PAPER, SUSTAINABLE AND PERHAPS WITH PARTICLES OF WOOD, THAT WOULD CREATE COHERENCE WITH MY PROJECT:

http://www.seacourt.net/waterless-printing.php

probably the best so far...and they print with waterless ink!!


"Seacourt have reduced VOC emissions by over 98.5% and save a huge amount of water each and every year."

We are UK's Waterless print company...

Waterless Printing is the ultimate environmentally friendlier printing process and produces a higher quality product than lithography, with brighter colours, sharper dots and finer screen rulings possible.
The process is exactly the same as Offset lithography, except we no longer use and pollute vast amounts of fresh, finite water. We print using silicone coated plates which save us using water in the printing process and therefore extremely nasty chemicals, such as Isopropyl Alcohol (IPA) that produce VOC emissions, which seriously harm all living things.


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http://www.printitshop.co.uk/understanding-printing/paper-types

Art Paper

This kind of paper is coated with a fine clay compound that creates an either gloss or matt effect on both sides of the page.
Uses: brochures, calendars, magazine covers, magazine text

Bond Paper

Originally used for documents such as government bonds, it is stronger and more durable than the average sheet of paper. It is mostly made from rag pulp as opposed to the lower grade wood pulp and its aesthetical look makes it popular for letterheads and image building stationery.
Uses: letterheads, envelopes, typed reports

Carbonless - Self Copy Paper

This paper is coated with chemicals which transfer images or text from one sheet to another when under pressure from writing or typing.
Uses: application forms, computer stationery, time saving stationery.

Cast Coated Paper

This type of paper is pressed against metal drums while its coating is still wet producing a very high gloss, mirror-like finish and superior smooth surface. Its flexibility makes it an excellent option for folding and scoring since it keeps cracking to a minimum.
Uses: packaging

Coated paper

The paper is coated to produce dull, gloss, matt, or other finishes. Coated paper has better reflectivity and produces sharper, brighter images.
Uses: varied, depending on type of coating.

Gloss coated paper

It has a high shine and very smooth surface making it ideal for promotional work. The ink dries particularly well here so it can eliminate the need for a seal varnish to prevent ink rubbings and marks
Uses: brochures, pamphlets, flyers, presentations

Matt coated paper

This paper is coated to give it a matt finish as opposed to the gloss coated paper look. It is perfect for producing images without the glare that can come with the gloss options though it’s recommended to apply a sealed varnish to protect from ink rubbings.
Uses: leaflets, flyers, reports

Newsprint

This low-cost, non-archival paper has an off-white cast and distinctive feel. It is widely used to print newspapers and advertising material because it is economical, strong enough to run through high-speed web printing presses and accepts four-color printing.
Uses: newspapers, advertising material

Pulpboard

These are uncoated boards made of wood pulp that can be white or coloured and come in various different densities.
Uses: packaging, mounting prints

Recycled paper

Recycled paper is partly or entirely made from re-used paper products. Its production uses much less energy than virgin paper and reduces waste in landfills.

Silk coated paper

This paper has a smooth silky coating giving it a low surface shine. Smoother than the matt coated kind but not as glossy as the gloss coated paper, it is a good compromise between the two.
Uses: catalogues, books, mailing, magazines and periodicals

Uncoated paper

This plain paper without coating has a unique ink receptivity and absorbency. It is most popularly used for printed items that will also require pen writing such as forms and memos.
Uses: forms, business reply cards, letterheads, memo paper

Watermarked paper

This watermark gives a distinctive prestige and is used in high quality paper such as Conqueror. In the manufacturing process an impression is pressed into the paper by attaching a wire pattern or by using relief sculptures to create the desired effect.
Uses: logo, paper type description, security feature

I have sent an email requesting samples.

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http://www.blog.blushpublishing.co.uk/category/business-cards/
very good quality printers...interesting they can print business cards on recycled board...like that one:



I have sent an email requesting samples.

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http://www.greenhousegraphics.co.uk/print/sustainable-print/

Sustainable printing. As the name suggests, the company has been involved in sustainable print since its inception in 1993. Unlike others, who have only recently started to think sustainably, we have a vast amount of knowledge about the issues with regards sustainability in the print sector and, because of this knowledge and experience, can deliver real business benefits to customers. Our environmental initiatives include:

• The significant reduction of Volatile Organic Compounds (VOCs) emissions through the almost complete eradication of IPA (Industrial Alcohol) on our presses
• The significant reduction of VOC emissions through the use of vegetable oil based inks and non VOC washes
• The total elimination of hazardous waste emissions in our print process as verified by HAZRED
• The generation of our own energy through the installation of PV Solar Panels in 2005
• The reduction in energy demand through the installation of both PIR and segmented lighting systems and a 'Switch off' policy
• The recycling of nearly all waste from our litho print processes
• Gaining EMAS Accreditation in 2011
• Achieving ISO14001 Accreditation and being members of a FSC group scheme (certificate number CU-COC-807273-AW)
• The introduction of our unique carbon calculator in 2009 giving carbon values for a range of printed items.
• The significant reduction in waste by the implementation of our bespoke MIS, which monitors production efficiencies through investment in CIP3 Ink Profiling and the investment in Horizon and Morgana equipment to significantly reduce set-up waste in the finishing process.
• Liaison with existing customers to reduce/eliminate the use of packaging