http://www.logocritiques.com/resources/color_psychology_in_logo_design/ , I have found out that the colour plays an important role while creating a logo.
"Colour is a powerful tool to convey messages and meaning in the designs. Eric Peterson states in there: "It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts.We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It’s important for us as designers to use color appropriately and understand the meaning behind the colors we choose."
RED: represents Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor. Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.
PINK: represents Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil. Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.
ORANGE: represents Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful. Orange is made up of red and yellow and can represent attributes from each of those colors. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites.
YELLOW: represents Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.
Designed by Jim Schindler 1962 - McDonald’s is mainly yellow which fitting for this brand that focuses on children, playfulness and happiness. The red works well as an accent color and has been know to raise ones blood pressure and evoke hunger. Incidentally, this color combination has influenced many other fast food chains.
GREEN: represents Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility. Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.
BLUE: represents Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.
PURPLE: represents Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality
Purple implies royalty, mystery, spirituality and sophistication. Because purple is the combination of red and blue, it has both warm and cool properties. The color purple can be found in many education related and luxury product logos.
BROWN: represents Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy.
Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to it simplicity, warmth and neutrality.
BLACK: represents Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition. Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.
The James Bond 007 logo is solid black. The color choice for the classic spy movie’s logo works well.
The color represents the authority, mystery and sophistication that is a part of 007 movies.
GREY: represents Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness
Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil. It is also known as neutral and cool. Grey is often used for the type within logos because it is neutral and works well with most other colours.
Unknown designer. The logo for the luxury brand Swarovski, maker of lead crystal glass, is grey. The grey could be viewed to represent the lead that is a part of the product the company makes, but also represents the respect and authority that comes from the history of a company that has been around for over 100 years.
WHITE: represents Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness. White is the universal color of peace and purity. It can often be found in logos as reversed text or negative space
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Designed by Saul Bass in 1978.
While green may be the more prominent color in the Girl Scouts logo it also uses the negative space to create the silhouettes of two faces. The combination of the silhouetted faces and the white create a certain purity and innocence in the logo.******************
Another very good websit is: http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/
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