MY THOUGHTS...LETTERHEAD AND BUSINESS CARD

It is so true that when you working on the project you need to leave it for a while and then come back to it and see how all looks WITH FRESH EYE:
-is it coherent?
-is it fitting?
-does it serves its purpose?
-how creative is it?
-what about the style?
-have I given enough examples for my client to decide?

I have had a look at the layouts and fonts used and somehow I feel that I am able to produce more ideas for my client. I feel I have this flow of fresh ideas that needed to be shown! Looking at variety of many other fonts I have came to the conclusion that using much more contemporary font, rather than Lucida will further enhance the logo.  I have experimented with variety of fonts like Stewart Sans, Aubrey and few others.(http://www.dafont.com/search.php?q=aubrey , http://www.dafont.com/stewart-sans.font)

 The logo I believe is strong in its creation; mixture of thoughts that went into it, and characteristics should have more appropriate font to create unified outcome. I wanted to go beyond what's known, and playing around with the part of the logo - the curve, allowed me to generate ideas and beautiful compositions.

The same with the layout...it is too overpowering and takes perhaps too much space, or even it creates unnecessary usage of colour. And myself and Kathryn both want sustainable approach whenever possible.