RESEARCH - PUBLICATIONS ANALYSIS

This is a continuation from previous post re; analysis of variety of publications. I will analyse them individually and make comments HERE but please refer to my ADDITIONAL RESEARCH FILE to see those publications.

11) LETTER FROM AZIMUTH PRINT LTD COMPANY - Logo of the company placed in the right hand corner - 1/4 of the size of A4 paper, whereas underneath in right bottom corner address details. I haven't come across such a layout. I suppose the company want its recognition of a logo  most of all. Paper made of a MIXED SOURCES FSC, not quite sure what that means??? need to do some research on that. With regards to font I think sans-serif looks better than serif font. 

12) NSPCC LETTER/DONATION FORM - what is striking is the child like writing on the side as well as images of pictures drawn by children. I love the touch - it gives out emotions and connect to what the organisation stands for. The font is clear and very legible, even children could read it without any problems; so all the design details stated above are surrounded by children. Green colour representing peace and serenity also fits with the organisation. Well created, in my opinion! also in small print it states that the paper is environmentally friendly, but I wonder about the ink - is it veg based ??

13) SEACOURT PRINTING COMPANY COMPLIMENT SLIP- this company is very much appealing to me; it is sustainable, use waterless ink - environmentally friendly, and they do other sustainable qualities on their complimentary slip. Their logo, in my opinion reflects printing(colours) and green principles; fitting with work they do and services they offer. Also when I have spoken to them the service was fast, friendly and reliable; within 2 days I have received the mail from them. I THINK I MIGHT USE THEIR SERVICES WHEN IT COMES TO PRINTING MY FINAL WORK! 

14) AZIMUTH PRINTING COMPANY COMPLIMENT SLIP- ordinary design, which does make me think not environmentally friendly. I am an Environmentally Conscious Graphic Designer, and I believe that I have the responsibility when possible to create work  that will correspond with my quality and belief. 

About their logo, although the gradient represent printing, I am not keen on it. The purple shade is fine and stands out.

15) BIG PRINT SAMPLES OF WALLPAPER -  pretty novelty, yet I think they are unnecessary  and unfriendly to our nature. The logo - I have learnt that successful logo needs to be design in a way so to be seen even in small print; BIG PRINT SHOP is visible, yet the space for their web isn't. If they want to use their web their need to change the logo design or avoid it. Anyhow, in my opinion placing website below logo seems wrong, out - placed and commercially pushy. 

16) NATIONAL TRUST LEAFLET - it is different with regards to its design. I love the big sunflower as a front page and " I spy.." show paragraph. Instantly it wants me to turn the page. In my opinion it is very cleverly designed, appealing, legible, colourful and beautiful. 
I like the use of real imagery combined with drawn ones, and the mixture of fonts used. It appeals to me as well as to my children. Pleasure to read it all! "I spy..." idea is great!


17) OUTSIDE-IN POSTCARD BOOK - another graphic design strategy that might help an artist to stand out from the crowd. I like this idea and I think I will use it when creating Kathy's work. It is very appealing, simple  yet says a lot about what kind of work the organisation does, as well as introduces artists. I like the logo of this organisation. Red, powerful and the word IN is created as a negative space, which does makes it look as it is inside and has its belonging. Love it. The org. has work created by artist that are Outsiders and is mainly marginalised by the society. They highlight and champion this particular group of artists, that by some might not be considered as artists worth of looking, admiring or even possessing it.

18) AURO NATURAL PAINTS, LET THE PLANET BE YOUR PALETTE  LEAFLET - This is a different kind of folds-almost reminds me of a ladder. Pocket size. This company creates most environmentally friendly paints both exterior and interior. The leaflet has clean look and self explanatory - that's where good design principles are utilised. Logo? very rounded up, why blue? perhaps being sustainable they should  adhere to more earthy colours, but somehow it works. Would the word AURO mean transfer the meaning of being heavenly and one of its kind? I am not sure. I like that they used colour grey rather than black, it adds softness to design.

19) THIERRY MUGLER - what can I say?! love his perfumes and this booklet design! velvety like cover and spot printed name look and feel very expensive, even before I open it. Inside SILVER WRITING stand out very much on black background - it adds the feeling of mysticism; very fitting with the names of perfumes: ANGEL, ALIEN..that is Thierry's Universe! beautiful imagery compliment the whole outlook. Brilliant!

20) BROMSGROVE SCHOOL OF MUSIC BUSINESS CARD - in my opinion it is very poorly designed. No InDesign used, in my opinion it was a Word document creation. On the back of it there is a sparkle placed on the word ACOUSTIC - difficult to read and what was the reason of using the spark on the first place? I am not sure. The image is also of poor quality. the only good thing is the size of the font at the back. 

21) SELECTION OF BUSINESS CARDS
LUXURY BUSINESS CARDS, STARMARQUE  AND EMBOSSED. I like those designs, especially the Starmarque. I might consider one for myself perhaps, depends on how sustainable that is. Satin feel, 300gsm; all makes a difference in the quality. I think I could use embossed idea instead of spot print.

Also there are some cards that are more ridged, almost like a cardboard. But this is the type I love! very natural , sustainable look. The Green House business cards I believe has been printed with vegetable ink. 
Naomi Carson card, has nice colours, and type. Legible an pleasant to look at. The type an layout corresponds with her work.
Denim Geek - cleverly created in  a form of label. I like this idea. Its unique. Simple yet very effective. 

22) SELECTION OF COMPLIMENT SLIPS: PAPER BACK, ADECCO AND PRINTING.COM
Same size - I suppose its Universal. Paper Back has different layout with its big logo in the corner. It is created on recyclable paper. I like the colours: one of my favourites - grey and blue.
Adecco and Printing.com has pretty much same layout. I think nowadays most people know that the size of the compliment slip automatically indicates what it is, therefor in my opinion there is no need for the writing: "with compliments"
all cases have logos, and contact details. I wonder how to make them look fresher???