RESEARCH - LETTERHEAD ANALYSIS

 1. ANALYSIS - SOUL PEPPER

The letterhead is simple, and in my opinion it hasn't got any impact on me. The business cards are more appealing; drawings, illustrations work well here.

2. ANALYSIS 

I love this design, simple, contemporary sustainable colours - only 2 used. The enveloped also are appropriately fitting with the rest: brochure, business cards etc. Very memorable in my opinion. I wonder if Contemporary design would fit Kathy's design??

3. ANALYSIS

I am not sure about this one... Too bland, unexciting, almost morbid. The font fits the dullness. I believe that this letterhead would perhaps fit Black and White era.

Would I use birds??? 

4. ANALYSIS

I love this one. The embossing idea looks very professional and of great value. Pastels work nicely here; grey and green colour are fitting. Also, the serif font looks great!  I think I should consider embossing, as it it carving work, I think it would work lovely...I am not sure about the expenses....

I believe Kathy would like that one.

5. ANALYSIS

Again, lovely idea: lime and purple surprisingly work well together. Bright colours, and large font - appropriate for the children design, suggesting involvement. Embosses card also speaks go importance - simple yet attracting attention.

6. ANALYSIS

INTERESTING DESIGN, but the lack of white space on the letter makes me want to concentrate on the colour and I think it would be difficult to read a text on it. Too overpowering! I do not like it. Pastels work in logo, as it is green and calming colour it fit with therapy.