FROM: http://blog.firestartermarketing.com/4-ways-your-business-card-tells-a-story/
"Here are 4 quick elements you might consider.
1. Font – the typeface you use on your card tells a story. This is one of the first pieces of data your potential client or business alliance processes when they see your card, even before they read the words, and it should be consistent with you story.
Does the typeface remind them of something else? Do you see it on direct mail, or standard banking statements?
Be careful that your font aligns with the feeling of who you are that your clients should walk away with.
2. Graphics – surprisingly enough many people still don’t use graphics in their business cards today. They still think that one’s business card is simply the transmission of information from one person to the other.
This means that you have a HUGE opportunity to stand out from others. Think about it. Whether at a networking event or just being a potential client ‘interviewing’ a host of potential service providers everyone sees a lot of business cards. And you know what…?
After a while they all look the same.
That is where your snazzy card, with a choice graphic or illustration, leaps out at them, and tells them more about who you are and that you care to take the time to even share it in your business card.
As they say, an image is worth a thousand words. Wouldn’t you invest in a great graphic that enables you to have an entire conversation with your potential client before even saying anything?
3. Colors – grab the eye with the right colors and help to share with your card’s holder certain feelings that can be associated with your brand.
Do you use calming blue? Attention getting and cheerful yellow? Pure white? Or emotionally powerful red?
Not to say that any of these feelings are etched in stone, but many studies have been done on the cultural and psychological effects of colors.
4. Texture – how does it make people feel? Literally.
This one comes up for me a lot, as I have a personal like for business cards with rounded edges vs. corners. No offense to all you squares. ;-)
How can texture tell your business’ story?
Well is your card:
- UV coated and slick? What associations might that arise for your client?
- A natural feeling thick paper stock which gives ‘character’ to your card, and to you.
Remember, your brand is made up of the feelings, memories, actions, and stories your customers think of when your business comes to mind.
- Thick and remind them of a credit card? Or very thin and flimsy and make them think you don’t care to invest in decent cards? Or even thin and flexible, maybe adding in a little fun with some resiliency.
Everything you do matters.
Seize this opportunity to share your brand’s story every time you hand out your card."
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HOW INTERESTING! I WILL DEFINITELY CONSIDER THOSE FOR MY OWN BUSINESS CARDS!!!
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