RESEARCH - LOGO AND THOUGHTS...

HOW WILL I APPROACH IT -  MY BRAINSTORMING:

What is logo? From previous years and research I have learnt that logo is a recognition mark that represents a company, or a person who needs such recognition. For a logo to be successful I believe that it must be:

- simple - not overpowering as it may loose its meaning and purpose 

“Simplicity is the ultimate form of sophistication.

–Leonardo da Vinci

- memorable - if the logo is simply design it will be memorable

“A great trademark is appropriate, dynamic, distinctive, memorable and unique.”

–Primo Angeli

- versatile - for a logo to be successful it should be design in a way that the variety medium used won't affect the meaning of it. It should work in variety of sizes, colours as well as single colour

- timeless - will it stand? will it be remembered?

- appropriate - designing for particular client who is an artist the logo needs to appropriately designed in order to portray client's work and who she is. The appropriateness reveals the essence of the business and the character

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FROM BOOK: Osborn, Alex F. (1957) Applied imagination : principles and procedures of creative problem-solving. New York : Scribner
 

I HAVE NOTED THESE IMPORTANT POINTS WHEN DESIGNING:

Alex's Osborne checklist for successful logo:

- enlarge; what can be enlarged, made thicker or bigger, taller?
 

- reduce; eliminated subtracted, condensed, smaller, constructed
 

- substitute; can other material or process be used?
 

- combine: mix, blend
 

- rearrange; what components can be rearranged composed differently?
 

- reverse; how ill it look and can it be upside down?
 

- modify; modify purpose, function, colour?
 

- adapt; whom can we emulate 

BE ORIGINAL!

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http://ezinearticles.com/?Graphic-Design-Principles-for-Successful-Logo-Design&id=6349950

Graphic Design Principles for Successful Logo Design by Stewart Spencer

"Graphic Design of a company logo is a serious process and needs time, effort and the involvement of top management. A decision as to the final logo design of your company which is made without consideration of the important details and the inclusion of the right personnel will almost certainly end in disaster. Get it right and it could transform the future of the company.

A logo is basically the public face of any company brand. The key values of a business can be encompassed in a simple logo design and it is therefore important to make it as professional and trustworthy as possible, as ultimately it could well help improve sales. The "ultimate goal" is to achieve a logo which is simple, memorable, timeless, versatile and appropriate, and clearly this is not an easy task! When considering your logo whether it's the first time for branding or re-branding, go through the following simple steps at the start of the process to help you along the way.

Firstly, just take a look on the internet to see what sort of general logo design style and colours you like and are pleasing on the eye and is naturally, representative of your company, products and/or services. Remember certain colours represent certain aspects such as blue can give the feeling of trust and assurance, try to think about what you might like the logo to say about your business, about the customers you want to attract (age range, gender etc) and about how you might be using the logo (for print, online, or a combination of these). There is no point in having a large logo with lots of data and colours if you also want to use this as a decipherable 'thumbnail' for instance. Why not talk to your most loyal customers and get their feedback! After all it's them you want to impress the most.

It is important to speak with a skilled professional graphic designer and preferably employ their services to develop your ideas and ensure the result is indeed a professional logo design that avoids the common pitfalls and ensures the final design is in a portable format that could be used by any other company who may print adverts or create your website on your behalf. By carrying out the suggested steps before meeting a designer, you may also be able to save some money at the research stage by passing on clear information about your requirements.

However it is important not to constrain your budget too tightly to allow the scope of the graphic design and to give you a few options to consider and discuss to develop your brand with your full involvement. They will also be able to advise on cohesive colours and fonts that work well together and how they could be used to enhance your company brand.

The process should begin with a meeting with the designers to discuss a logo design brief in the manner described above, then some preliminary hand-drawn sketches could be produced for the client's consideration and customer feedback before going on to further develop the ideas for the favoured designs, in other words those which have received the most positive feedback. Once re-produced on computer, these can then be printed, often in a variety of colour schemes, for further discussion before moving on to finalise the chosen logo for use. Any logo design requires close collaboration between designer and client to ensure the result fits the bill."

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