I have written a proposal, which was approved by my client, of what I will deliver and how, to my client in order to achieve best results:
Kashka Neri
13th February 2012
Kathryn O’Kell - Woodcarver artist
★★★
Thoughts and Ideas
★★★
Consideration
At the moment Kathryn hasn’t got established
identity as such.
Her work is always highly recommended but usually
by word of mouth or it is being continued with same clients and displayed at
same galleries to attract the audience. It is vital and paramount that the
identity for Kathryn is established. At the moment she has a web page embedded
within St. David’s Studio Gallery,
which hasn’t really expanded on her work.
Apart from that Kathryn has business cards, which
as discussed were done in “a hurry”, without consideration of who she is and
what she does. Optimizing her recognition and as a result increasing her sales
via variety of branding elements will be of great importance.
Also the letterhead, which has black strip with
the name on it, needs improving.
So, how will it be done?
★ I will create
a logo in order to establish her identity, along with a mark/sign derived from
the logo that will be associated with her work, which she can use on her
artwork.
★ I will create a
business card and a compliment slip
★ I will improve
the letterhead
★ perhaps a Photo book or other format of a book to
document her work and passion towards nature would be an advantage
As discussed with Kathryn creating the above with
sustainable material, where possible, will coordinate and portray her work to
maximum.
As Kathryn constantly creates new artwork I will
suggest implementing these within some of the mentioned above.
Creating new leaflets about her upcoming new
exhibitions, update new postcards reflecting her new work as well as articles
as well as I will suggest she would benefit from a website or even her own blog
as a starting point.
Timing
The scale to complete the work: December 2012
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